Instagram Management Made Easy With Schedugram

Are you tired of managing Instagram accounts for your brand or company from your phone? If so, you will definitely want to give ScheduGram a try. This new tool might be the answer to those Instagram blues.

Everyone loves to scroll through the beautiful photos that are added to Instagram, but let’s be frank. No one really likes the process that you have to go through to manage the account. For the average user, this usually isn’t a problem. However, when marketing teams and social media managers have the task of creating engaging campaigns, tracking hashtags, and interacting with users, the process of managing multiple Instagram accounts via a phone turns into a major time sink. That is why you might want to consider trying ScheduGram, a tool that allows users to schedule posts on Instagram without having to use a mobile phone.

What is ScheduGram?

ScheduGram is a tool that that could really help save you time. It allows companies to schedule content from a computer. It eliminates the tedious task of using the mobile app on your phone. Yes, this means no more extra devices! It also gives users the ability to manage multiple accounts, to use a web editor that allows you to “create awesome content,” and to share accounts with other users to schedule posts.

What features does it have?

SceduGram’s most attractive feature is, without a doubt, the scheduling tool. The Schedule and Activity Log allows users to post content at a future date and time. This eliminates the need to carry around an extra device to post live during odd hours of the day or even night. It also allows users to schedule content at the most optimal time for their audience.

Do you manage multiple accounts for different clients? No problem! ScheduGram allows users to jump from one account to the other without logging in and out of apps on your mobile device.

ScheduGram also offers a web editor so users are able to edit images before posting or scheduling them. The editing tool offers many of the same features that the Instagram app offers. The one benefit that ScheduGram includes is an integration with Canva so users can have more options when it comes to crafting content.

Last but not least, ScheduGram allows you to add multiple users to an account. This enables coworkers to create content as well as allows supervisors to track which users have posted which content.

ScheduGram is definitely a tool that social media managers and marketers might be interested in signing up for. This tool charges users based on how many followers they have. The starting cost is $20 for up to 10,000 followers. Even at the max amount, which is a $100 for over a million users, I still think this platform is affordable and worth every penny. Although ScheduGram can really help users manage their time, there is one drawback to using it. Users must share their Instagram account username and password since Instagram does not permit anyone to upload images using their API. There is always a risk when handing over your account information to another company. That is a decision that every brand or company must make if considering to use this tool.

Advertisements

Journalism & Social Media

Nowadays, many people are getting their information and news from social media. Often people do not have time to watch the morning news, so they jump on Facebook or Twitter to find out what is going on in the world. This opens the way for professionals in the journalism/news industry to find unique ways to use social media to benefit their careers. They also need to find ways to connect with fans and viewers to keep them interested as ways of delivering news transforms and changes on a constant basis. For this week’s assignment we were asked to explain how a foreign news correspondent, local beat editor, and cameraman at a TV news station would benefit from using social media.

A foreign news correspondent would be able to benefit from social media in many ways. They are often reporting on stories in foreign countries far away from their coworkers. Social media allows them to make contacts with other journalists around the world and stay in contact with colleagues from their own workplace. When located in remote places around the globe, social media could also provide them with a way to communicate when they don’t have service or it is expensive to speak via the phone or text messaging. Facebook messaging and DMing on Twitter provides the perfect solution. Social media also allows them to get feedback from viewers, find out breaking news, and share news stories that they have created with fans.

A local beat editor is known to edit and prepare stories on specialized genres of journalism. A local beat editor would be able to benefit from social media by promoting upcoming news stories that they are working on. They can also communicate with fans to get feedback on how they can make their stories better. They can also use social media to ask fans what stories they would like to see reported on. This may create a unique relationship with a reporter/editor and their loyal fans that watch them on the evening news. If GMA’s meteorologist asked fans via social what we want her to do a feature story on, I would find that to be really interesting. It would make me feel as though she really cares about what her fans think and want to learn about. It’s her job to educate people on weather around the world.

Last but not least, a cameraman would be able to use social media to track breaking news stories. Social media would be a great tool to use when trying to capture footage of breaking news. If I were a cameraman, I would track certain hashtags on Twitter to try and find out if there is something interesting going on in the city. For example, during the Boston Bombings, people could see that something was occurring on Boylston Street in Boston. A cameraman would be able head straight there and capture the footage based off of what they saw on social media.

Social media provides a 24-hour news tracking system for journalists to use for their benefit. It makes their job easier in a sense that information is at the palm of their hands just waiting to be discovered. It’s also a great tool for networking and connecting with fans and viewers to create a personal relationship.

Good Morning, Ginger Zee!

When people think about journalists, they often think of reporters on the evening news, but many people forget that meteorologists are reporters too! They have a duty to inform people about Mother Nature and keep them safe by predicting when tornadoes, hurricanes, and blizzards will hit. It’s a true science. They also have to have the skill to relay meteorological terms into simple words for people who are not familiar with weather lingo.

One of my favorite meteorologists on TV is Ginger Zee on Good Morning America. I chose to write this assignment on her because she has a great personality that makes you want to tune into her segments. She travels around the globe educating people on hidden gems, and she perfectly relays weather terminology to fans that have no idea what a low-pressure system or dew point is. She showcases all of this on her social media accounts while also using photos submitted by fans to highlight weather around the world!

On Instagram, Ginger posts both personal information and professional weather related information. Two weeks ago, she posted a photo from a fan that showed mammatus clouds, which are clouds that looked like pouches hanging from the sky. They are often associated with severe weather. I love this photo because it showcases a unique weather phenomenon. It is user generated so it connects her job with her fan base, and it educates people about a cloud formation that people may not see very often. When I came across this photo I googled to term to see what kind of weather is associated with this type of cloud. She also shares photos of severe weather going on around the country. It is often user generated, timely, and real.

On Twitter, she tends to inform her audience with real-time weather updates with weather graphics used on TV. I think she uses Twitter for bursts of short information that is easy for fans to digest just from looking at it. That is exactly what Twitter should be used for. She doesn’t use as many user generated images on Twitter. She sticks to weather maps and graphics with a few user-generated images here and there. She was recently just flying home from a trip to Italy with her husband to celebrate her 1-year anniversary. Parts of the US were experiencing strong thunderstorms. As soon as she got a moment to tweet mid-travel, she did! She tweets graphics that are easy to read with lots of colors and visuals that draw the audience in. She also uses capital letters when there is a thunderstorm watch, flood watch, or tornado warning so it’s easy for people to see what she is talking about with a quick glance. When professor asked us to tweet at reporters and ask them how social media has changed their job, I chose her. She tweeted me back immediately. She said she was honored that I chose her as one of my favorite reporters. It’s nice to know that someone you look up to and trust values your loyalty.

I feel that Ginger uses Facebook as a mix between Instagram and Twitter. She uploads a large amount of user-generated images, weather maps, and personal related photos. The other thing I noticed on Facebook is that she takes the time to respond to her fans that post on the Post by Other section of the page. That is something that many well-known people in the industry do not take the time to do, so it’s great to see that she is invested in her fans.

The only recommendations I would have for her is to use Facebook to share some of her expertise. She could possibly create a photo album dedicated to the major weather phenomena and post photos and captions that fans can visit to learn about the weather she is talking about. Other than that, I love to follower her and watch her on TV. I think she is a reporter that uses social media very well and connects with her fans which is one of the most important things a reporter can do on social.

Comparing & Contrasting Shared Media Websites on Facebook and Twitter

I really enjoyed comparing the most shared social media sites on Facebook and Twitter. I follow many of these sites already and find their content very interesting, but I never knew that they were considered the most shared. After comparing them, I can see many similarities in their style of captions, posts, and content. It is not surprising as to why so many people share the posts on these websites.

The three sites I found most interesting and consistent for Facebook include PlayBuzz, The Huffington Post, and BuzzFeed. I often read articles posted from their Facebook pages. When doing my research, I even spent about 20 minutes reading through a few articles I found interesting. There are a few reasons as to why I feel that these pages are successful in acquiring Facebook shares. Each of these pages posted captions that are short. They give you just enough information to make you want to click on the article to read more. An example of this includes an article about a woman fighting anorexia on PlayBuzz. The caption reads “Her last chance.” News topics are relevant and current, but I wouldn’t consider this “hard news” or breaking news. Posts include funny videos and memes that many people often share for a good laugh. Each of these sites also post quizzes related to nationality, celebrities, horoscopes, etc. They also often pull quotes from articles to make you want to read more. Another thing that I found surprising was that many of the articles posted on these Facebook pages did not contain a photo. The photo was auto populated from the link. We have learned that photos often provide more engagement for a post, but for articles, this may be different. Photos may provide a distraction when posting articles because it gives fans another place to “click” other than the article itself. The other media websites on this list also use short interesting headlines with engaging images and/or videos.

There are some key differences among these websites that have to do with the type of content that is posted. The Huffington Post does a great job of posting some family related information that can be relatable to families raising small kids. One of their articles was about how families on a budget can eat healthy. The other two sites were not as family oriented. BuzzFeed on the other hand posted articles that were more controversial. I didn’t find PlayBuzz or The Huffington Post to post as much information about sex. They also posted an article titled “16 Reasons You Should Never Wear Sunscreen.” This received a lot of backlash because the title was controversial. The actual article contained reasons as to why you should wear sunscreen, however, the title was trying to be sarcastic about a serious topic. I also noticed that they posted a few of the articles more than once in a span of 1 week. The Huffington Post and BuzzFeed post a variety of stories that appeal to a large audience including entertainment news, recipes, and more serious news topics. Play Buzz posts a lot of quizzes and more entertaining content. Fox News, NBC News, The New York Times, and The Guardian post more serious news stories including political ones. Mail Online, BBC, and Yahoo post a variety of stories including serious news and entertainment news.

The main takeaway from researching these sites on Facebook is to create captions that make your audience want to read more and to provide a good range of information that will capture the interest of your audience. It’s ok to not include a photo if providing a link. The photo will auto populate allowing for people to click directly through to the article. Quizzes are also a great way to engage your audience. I look forward to testing these practices not only my personal Facebook page, but also for the Children’s Melanoma Prevention Foundation’s Facebook page. Now that organic engagement continues to decline, shares are more and more important to get your information out to your audience.

When examining the top most re-tweeted networks, I found a lot of similarities and differences between the groups listed. Similarities include that each of the networks reported on a lot of the same topics since they are covering breaking news. All of the tweets had headlines that were clear, short, and made you want to click the link to read more. Most of the tweets were also very visually appealing. The images perfectly correlated with the topic that was being covered. I noticed that if the tweet didn’t have an image, it was because it was considered breaking news and they must have been focused on getting the information out. All of the links are also shortened. I also noticed that there were a good amount of tweets tweeted every hour. The BBC and the New York Times had about 8-10 tweets per hour allowing for content to be fresh and information to be timely.

Some differences that I noticed included the following: the BBC retweeted a lot of information from other BBC networks, while the NY Times tweeted a majority of original tweets. I really liked how the NY Times and Mashable wrote out “Breaking News” when they were publishing tweets with timely information. It made me pay attention to those tweets more closely. Mashable was slightly more relaxed in their copy than the BBC or NY Times. The Huffington Post tweeted almost double the content that the BBC and the NY Times did.

I learned many tips from these websites on how to post to Twitter. If possible, always use a engaging photo that correlates to the topic you are tweeting about. In order to be engaging, it’s important to tweet around 8-11 times per hour when covering breaking and current news topics. I am not sure this would relate to every type of company. We usually tweet around 1-2 times per hour for a luxury hotel brand. Using shortened links is a must. If something you are posting is considered breaking news, then make that clear in your tweet. Last but not least, make sure your headline gives a good overview of what the story is you are tweeting about. I often use the title of a news article when creating a tweet since that is meant to catch the eye of reader.

Skin Cancer Selfie

I recently saw a news article on CNN’s Facebook page that showed the gruesome appearance of a young woman with skin cancer from indoor tanning. She shared a “selfie” of her face covered in scabs after receiving treatment for skin cancer at her dermatologist’s office. The title of the article immediately caught my attention. The title read: Frequent tanner shares grisly skin-cancer selfie.

The words “skin cancer selfie” jumped out at me and grabbed my attention. I am the community manager for The Children’s Melanoma Prevention Foundation social media sites, and I am constantly looking out for new articles that show the dangers of indoor tanning. I am also looking for relatable information that my audience would be interested in reading. Many articles are geared towards medical professionals and are hard to understand. Upon clicking the article, there are two photos that appear, one of a beautiful woman with clear skin and one of a woman with bloody scars all over her face. They don’t look like the same woman, but this image truly shows the damage that indoor tanning can do to your skin. This image was shared almost 50,000 times. People often speak about the experiences they have had with indoor tanning, but not many people would agree to share images of themselves looking like this. The image is what makes this story powerful.

The article serves the 3 purposes of journalism. It educates the audience on the dangers of indoor tanning. It enriches the knowledge of people who don’t know the dangers of indoor tanning, and it informs the audience about the fact that young men and women are indoor tanning up to 5 times a week, which is a major health risk. This news article targets young women and men who frequently tan indoors or who are thinking about indoor tanning. I also think this article is geared to parents of young teenagers who need to be educated about these risks so they can teach their young children about this risk.

This story also has the classic curve. The beginning of the story is the fact that this woman lives in a small town where she tanned 4-5 times per week. The problem occurs when her friend is diagnosed with melanoma. The climax then happens when she shares her selfie showing the damages all over her skin. Her message encourages people to refrain from indoor tanning, to use sunscreen, and to spray tan. The resolution then occurs when she encourages people to learn from other people’s mistakes.

Boston Bombings

I will never forget the day the Boston bombing happened. It was one of the worst experiences of my life. I will never forget the sounds of the sirens, the smell of the smoke filled air, and the sight of chaos filling Boylston Street. Images flooded the Internet in the days following the events. Many of these images showed the faces of extremely hurt people wounded from shrapnel. One image in particular is associated with the Boston bombing, the image of Jeff Bauman being wheeled down the street with his legs missing. That image is known by so many people around the world.

The question for this week’s assignment asks us whether or not it is ethical to use people’s faces when showing graphic photos. After personally experiencing this tragedy and seeing the utter destruction that it caused in the city of Boston, I do not think it is ethical for people to post images of wounded people on social media during a crisis. One of the main reasons why I feel this way is because in the minutes after the bombing happened, cell phone connection was cut off for quite some time in the city. Police were scared that it would detonate more bombs. This caused so many family members to worry about loved ones that were near the finish line. Imagine if you were unable to reach a loved one who you knew is in that area, but you see his or her image circulating through social media of their legs blown off. Putting these photos on social media shows a lack of respect or privacy for the victim or his or her family. The image of Jeff is all over the Internet when people search his name or the Boston bombings. It is a photograph that his kids may one day see and one that will probably haunt him forever.

As mentioned in my lecture reaction, the last thing that came to my mind during the Boston bombing was to pull out my phone and snap photos of what had happened. I was more concerned for finding my friends and boyfriend and getting myself to a safe spot. Had I been near the wounded victims, I would have tried to help people and not capture photos of injured people. I understand that it is a journalist’s job to capture these kinds of events, however there is a fine line between breaking news and respecting people’s privacy. I did a news story on the bombings the week after it happened, and I feel that there are so many ways to tell a story without compromising someone’s privacy.

I think a good rule of thumb is to review any captured footage before posting it. If anyone’s face is recognizable, then the image shouldn’t be posted, or it should be cropped or blurred so you cannot see the person’s face. There was also plenty of footage from the bombings that showed the blasts but didn’t show any recognizable faces. I think that is more along the lines of what would be considered ethical. The images that were captured in and around Boston after the bombings happened that did not show wounded people would have told just as much of a story as to how crippling this event was for the city. Images that I would consider as ethical include SWATT teams, trash filled streets, damaged property, closed down parts of Boston, & police presence around ever corner. Bloody streets and injured people should not have been shown to tell the severity of this event. I feel that if you get the person’s permission to use a graphic photo, then that would be considered as ethical. (The images in this post are a few of the ones I took in the days following the Boston bombings.)

Data Mining

Ello is an interesting site. Not everyone can join, and you are only able to join if you are invited. Something that Ello does promise its users is an ad free experience that promises not to data mine. Ello also does not require people to use their real name, gender, or age. I am not sure how I feel about that. The reason why I get on social sites are to connect with my friends and family. It would be weird to connect with someone who could be under an alias. With the route that Facebook is taking, Ello is using a very opposite approach. Pretty soon, Facebook will be solely used for advertising in the business world. Organic reach is drastically dropping, which is making it hard for businesses that are unable to pay for ads.

I think that Ello is providing its users with a great social network for fans; however, I do not think it gives businesses a reason to use this social network. For example, we use Facebook, Twitter, and Instagram to connect with guests that stay at hour hotels. If fans on Ello are not using their real names, it would be hard for us to look up the guest in our hotel systems and make social amenities possible. Last week on Twitter, a guest tweeted at us saying the only thing that could make their day better was a pina colada. We used Twitter to look up the guests name and deliver the drink to them on the beach. Hiding ones identity would make it hard for us to connect with guests. The fact that Ello is an ad free social space may not make it as profitable as other social networks where businesses are dumping thousands of dollars a year into ads and promoting posts. The concept of data mining is somewhat unethical. Selling your personal information to third parties for money, tracking everything you do, and reading comments to friends is sort of creepy if you think about it. A site referred to it as us being a “product that is bought and sold.”

I do think that people who care about data mining will look at Ello as a social network that they would like to join. That being said, I am not sure how many people actually care about data mining. Unless you are familiar with the term, many people have no idea that this really exists, and if they know it exists, they don’t know what exactly the term means or what sites are doing with your information. For this reason I think that people don’t and won’t necessarily be deterred from social sites that do use data mining.

Since I work in the world of social media, I don’t see data mining as a totally negative thing. It has become something that we have to deal with if we want to be on social networks. As a social media marketer, it provides companies with the ability to better the user experience on their sites, similar to the way Amazon uses it. Facebook has been around much longer than Ello has been, and I think many more users are invested in their Facebook profiles. Sure some people may not like the aspect of data mining, but how many of those users are willing to give up Facebook or other social networks altogether just because of this issue. I would venture to say not many.

I think Ello’s future is uncertain. I think one of two things will happen. Either Ello will remain a small social network where people who feel strongly about data mining and ads go to for a more simple social experience, or I think Ello will altogether not be in existence in a few years. The big social players have been and will always be Facebook, Twitter, Instagram, Pinterest, etc. They have been around the longest, they are easy to join, and millions of people and business are on them around the world. Even recent social networks like Google+ aren’t as big as once predicted. The only positive aspect to Google+ is SEO on Google. Years ago, Google+ was predicted to be the next Facebook. This has proven to be untrue. I think the same will happen to Ello. It is an interesting concept, however I don’t think the demand for this networks is as high as it needs to be.

Moderation is Key

When I first read this assignment, I got slightly excited because this is my job on a daily basis, to respond to positive and negative comments in an appropriate manner. My client is hotel brand, so this is right up my alley! If this comment was left on the Facebook page, this is how I would have respond:

“I am disgusted about the state of your restaurant on 1467 Justin Kings Way. Empty tables weren’t cleared and full of remains of meals. It makes me wonder what the state of your kitchen is?!!! Gross.”

“Dear [GUEST],

We sincerely apologize, and we value your feedback. We would like to personally discuss this matter with you. Your business is valued, and we wan to ensure you satisfaction. Can you let us know the best way to contact you? You can connect with us directly at:

(Insert Service Ambassador Name)

Service Ambassador

(Insert Hotel Name) Guest Relations

Direct: (Insert Phone Number)

E-Mail: (Insert Email)”

I personally think this is the proper way to handle a complaint on social media when pertaining to a hotel brand. You do not want to drag out the conversation online or give the upset guest an opportunity to further complain on your Facebook page. Instead, you want to address the negative comment, show the guest that their business is valued, and direct the conversation to the proper department offline for them to handle it. After this is done, it is also important to send a note to the Guest Relations Manager to see if they can find the guest in their system and handle it before the guest has time to complain. Since we are simply community mangers, and do not work on site, it is important to send over the complaint promptly. Time is of the essence.

When addressing the second complaint on our assignment, it becomes slightly trickier in my opinion, since news related topics can be a touchy subject. Many people are very passionate about topics like this and can be very vocal on social media. This is how I would respond to the following comment:

“Your reporting on the Middle East is biased in the extreme. You gave almost all your air time to spokespeople for the Israelis last night and there was no right to reply for the Palestinians. The conflict upsets me so much and your reporting of it, saddens me even more and makes me f**king furious.”

“Dear XZY: We appreciate your feedback , however equal airtime was give to both sides on last night’s segment. Exactly (xzy) minutes were given to the spokes people for the Israelis, and (xyz) minutes were given to the Palestinians guests to reply. As a news corporation, it is our duty to deliver unbiased and truthful information to our viewers. As stated above, we appreciate your feedback, and we will continue to report truthfully and equally.”

In this case, I think it is important to state the facts. Unlike a hotel company, whose main focus is usually customer service, a news corporation does not have a department specific to dealing with unhappy viewers. This is why I would handle this one slightly differently than the hotel complaint. I would keep it factual and stand up for the corporation. In the reporting industry, there will always be people accusing one channel or the other of being biased.

Regardless of the complaint, it is always necessary to respond promptly to show your fans that you care about their voice. From experience in the hospitality industry, I have learned that if you don’t answer promptly, it only angers people more and can cause people to lose loyalty to the brand; especially since customer service is most important.

Social Uh Ohs

Working in the social media world, and being responsible for creating content and monitoring the social accounts for a luxury hotel brand, my worst nightmare is having something go wrong that can possibly put the brand’s reputation at risk. If you think about it, it’s pretty easy to make a mistake. With a total of about 50 tweets per week, and about 50 responses to incoming positive and negative tweets per day, the odds of something going wrong sooner or later are pretty high. That is why I am extremely cautious of anything and everything that gets put out on social accounts.

Over the past few months, a few social media disasters come to mind. The two that stick out the most are Crayola and US Airways. Crayola’s Facebook account was recently hacked resulting in off-brand and NSFW content being posted. Once the Crayola team gained back access to their Facebook account, they sent out a Tweet and a Facebook post acknowledging the incident. They said they were trying to stop the posts, and apologized to their followers for the inappropriate content. I think they handled the incident properly. They acknowledged the problem, apologized for the content, and said they were working to stop the posts. They also stated that they didn’t condone offensive content. Again, mistakes are bound to happen and ensuring that you handle them the proper way is what is most important.

The US Airways Twitter scandal was just as horrifying, if not more. A terrible and very NSFW photo was tweeted from their account in response to a fan complaining about being delayed. The tweet was taken down about an hour later, which in my opinion was 59 minutes too late. Twitter blew up with people reacting to the photo. US Airways proceeded to explain what had happened. They also stated that they did not fire the person who was responsible for tweeting the content. Based off our lecture, they did what they were supposed to do. They explained their course of action. They said, “the graphic image was flagged, and then inadvertently pasted into a tweet.” This tells fans what happened and why, making their apology believable, and showing the human side of the brand. I think they made an even bigger statement by saying they didn’t fire the person responsible for the error.

A few ways to ensure that these kinds of incidents don’t happen is to regularly change passwords. At work, we have different properties and people host the brand account, but we also change the password every week so it’s never the same. I also recommend double-checking each tweet, post, and response before and after it goes out. If a mistake is made, at least it can be caught immediately and be taken down before too much damage is done.

With all that begin said, mistakes are bound to happen, but making sure that we remain human is key. Apologize for your mistake, acknowledge the incident, and explain your course of action!

JetBlue, I Trust You.

I do not follow many individuals on social platforms, but one corporation that has gained my trust on Social is Jet Blue. Since my family lives in Fort Lauderdale, I have spend the last four years flying Jet Blue every single time I have gone back home to visit, which has been a lot. Since I started working a little over a year and a half ago, I have also used Jet Blue when traveling for business trips. Since it is my airline of choice, I do follow Jet Blue on social media. My experience with this company both online and off has given me the opportunity to form a trusting relationship with them, and although there have been some times when I have had some minor complaints, they have always done their best to respond and have continued to earn my trust.

One of the main reasons why I trust Jet Blue is because they provide me with useful information. Their posts are relevant to me. I love to learn about new places that Jet Blue flies to especially since I love traveling. I look forward to their Destination Friday Tweets. Jet Blue also tweets about special offers they are having, which is important because it alerts me to special airfares and sales. I also like their alerts about waiving change fees during bad weather, especially since I have a fear of flying. In addition, Jet Blue posts helpful information such as TSA rules, which makes me aware of issues before I travel.

I feel like Jet Blue does a great job at showing how much they appreciate their customers, which builds brand loyalty and trust. I really like their Flying It Forward program that gives people a chance to do something special for others. It’s a great program that shows Jet Blue cares about its customers and is willing to help others make a difference. What is great about this program is that customers get to help pick the next person chosen to participate. I think getting customers involved is a great way to make them feel like they are an important part of the company.

They also show their support for their customers by supporting issues like the summer Olympics in Boston in 2024. Since I live in Boston, this tweet is relevant to me, but I feel it also shows that Jet Blue supports issues that are important to their customers. These kinds of posts are selfless.

Jet Blue also does a great job of showing their human side by posting humorous tweets like one about dressing up dogs who are flying on Jet Blue. They include pictures of dogs dressed up for their flight. Since I fly with my dog, I love looking at these posts. Jet Blue does a great job of posting a variety of content that appeals to different kinds of customers. I also find their Flight Etiquette posts humorous. It’s funny to see how other people handle awkward situations that arise during flights.

Most importantly, Jet Blue listens to their customers and interacts with them. I personally had an issue with them while flying down to Florida with my puppy over Thanksgiving. The rule of thumb is that all pets must stay in their carrier and cannot be taken out. My puppy has health issues, and if she is under stress, it can harm her. I have flown with her multiple times on JetBlue and each time the flight attendants have allowed me to pet her in her carrier to calm her, as long as she stays inside of it. The flight attendants on one particular flight were extremely rude. They wouldn’t allow me to pet my puppy and for three hours she barked. They also made me shove her all the way under the seat where she was practically squished. When I usually fly with her, they allow me to keep a small part of the carrier out. I was very angry at how the flight attendants handled the situation. I tweeted at JetBlue, and within 1 hour I had a response. I explain the situation to them, and they ensured me that they would speak to their leadership center. They also recognized that kindness goes a long way. It is nice to know that if I have an issue, I am able to get a response almost instantaneously via social media. I have since entered mosaic status, which ensures even better costumer service.

By gaining my trust, Jet Blue has earned a loyal customer. As a result, I choose to fly Jet Blue over any other airline. In addition, I am a loyal follower of their social sites and promote them any chance I get. So in return, by earning my trust, I am an advocate for Jet Blue and always recommend them to my friends and family.